Point of Contact

Kylee Fait

Associate Content and Digital Marketing Producer

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Brief description how I will be updating portal once a month…

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Original Content Creation
Brand Development & Digital Infrastructure
Reporting & Growth Tracking
Google for Nonprofits

Top Priorities -
Spring 2026

    • Create a brand board and logo

    • Create a content calendar

    • Create weekly content on IG, FB, LinkedIn, Youtube, and TikTok 10 weeks leading to the event

    • Develop the architecture of a new SquareSpace site

      • Aims to create a more welcoming website featuring vibrant colors, moving visuals, and relatable images for viewers. (Some examples are ArtsConnect and Kennedy Heights Arts Center.)

      • Simplify information and places to click for easier navigation and better user experience

      • Business profile blurb on google maps is a good representation of who OxArts is

    • Publish site when Heidi notifies us what is needed in order for the website to go live

      • Work with intern to slowly add more pages to the live website

    • Create “how to” videos for easy site navigation

February Hours

Due to repeated rollover of some of their monthly allocated hours, for the month of February, OxArts has 35 hours of media & marketing time available. 35 hours is the maximum amount of hours for any organization.



The monthly total below is a tally, and is not clickable

35 Hours Remaining

Services Used

Your Progress this Month

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Wins

In the first 6 months of the smART4Arts pilot, OCAC experienced: original content creation as GreenCraft Media photographed and filmed their annual Chocolate Meltdown event, generating post-event social-first video, and media for future marketing use. This content led to increased views, reach, engagement, and watch time across platforms! The GreenCraft Media team also developed and executed a 6-week content plan ahead of OCAC’s Annual Gala - keeping the event top of mind for followers as it increased brand visibility & engagement - providing data that will shape marketing strategy going forward.
AND, GCM is preparing to launch a brand new OCAC website after months of work and collaboration, The site will provide improved user experience for increased engagement; will build brand recognition through a stronger visual identity; and new interactive features will lead to higher conversions!

  • Content Capture & Post-Event Impact

    • Photographed and filmed event for future marketing use

    • Created post-event reels on Facebook & Instagram

    • Reels led to increased views, reach, engagement, and watch time

  • 6-Week Content Plan

    • Consistent posts across Facebook, Instagram, LinkedIn & YouTube

    • Kept event top-of-mind (Someone commented, “I think I know everything about the Gala now!”)

    • Mixed content (posts, reels, stories) reached diverse audiences

    • Increased visibility and engagement across platforms

    Growth & Engagement

    • Reels/videos boosted creativity and reach

    • “Loved having more videos—I’m not great at making them!” – Heidi

    • Engagement data will shape future strategy

  • Improved User Experience = More Engagement

    • Visually appealing design keeps visitors on the site longer

    • Simplified navigation reduces frustration and boosts exploration

    • Easier for users to find events, donate, or get involved

    Stronger Visual Identity = Brand Recognition

    • Strategic colors + high-quality photography build emotional connection

    • Consistent branding builds trust and increases memorability

    Interactive Features = Higher Conversions

    • Embedded countdowns, donation buttons, and announcements prompt action

    • Modern design increases credibility and encourages attendance, donations, and shares

View Monthly Wins
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