Point of Contact
Kylee Fait
Associate Content and Digital Marketing Producer
This portal is updated monthly with hours worked, progress made, performance data, and key wins so you always have a clear view of our work and impact.
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Top Priorities -
Spring 2026
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Create a brand board and logo
Strategically schedule a content calendar
Produce weekly content with copy on IG, FB, LinkedIn, Youtube, and TikTok 10 weeks leading to the event (focusing on tags, hashtags, and keywords)
The goal is to be engaging, fun, and sell tickets
Create ads in the newspaper
Design a flyer
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Develop the architecture of a new SquareSpace site
Aims to create a more welcoming website featuring vibrant colors, moving visuals, and relatable images for viewers. (Some examples are ArtsConnect and Kennedy Heights Arts Center.)
Simplify information and places to click for easier navigation and better user experience
Business profile blurb on google maps is a good representation of who OxArts is
Publish site when Heidi notifies us what is needed in order for the website to go live
Work with intern to slowly add more pages to the live website
Create “how to” videos for easy site navigation
February Hours
Due to repeated rollover of some of their monthly allocated hours, for the month of April, OxArts has 35 hours of media & marketing time available. 35 hours is the maximum amount of hours for any organization.
The monthly total below is a tally, and is not clickable
Services Used
Your Progress this Month
Completed
Gala logo
Gala Brand Board
Gala flyer
Gala ads
Cross-platform content 10 weeks leading up to Gala
Currently Working On
Create 2 thank you posts for after Gala
Upcoming
Schedule a meeting with Heidi
Work on publishing new Squarespace site
Wins
In the first year of the smART4Arts pilot, OCAC experienced: original content creation as GreenCraft Media photographed and filmed their annual Chocolate Meltdown event, generating post-event social-first video, and media for future marketing use. This content led to increased views, reach, engagement, and watch time across platforms! The GreenCraft Media team also developed and executed a 6-week content plan ahead of OCAC’s Annual Gala - keeping the event top of mind for followers as it increased brand visibility & engagement - providing data that will shape marketing strategy going forward.
AND, GCM is preparing to launch a brand new OCAC website after months of work and collaboration, The site will provide improved user experience for increased engagement; will build brand recognition through a stronger visual identity; and new interactive features will lead to higher conversions!
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Content Capture & Post-Event Impact
Photographed and filmed event for future marketing use
Created post-event reels on Facebook & Instagram
Reels led to increased views, reach, engagement, and watch time
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6-Week Content Plan
Consistent posts across Facebook, Instagram, LinkedIn & YouTube
Kept event top-of-mind (Someone commented, “I think I know everything about the Gala now!”)
Mixed content (posts, reels, stories) reached diverse audiences
Increased visibility and engagement across platforms
Growth & Engagement
Reels/videos boosted creativity and reach
“Loved having more videos—I’m not great at making them!” – Heidi
Engagement data will shape future strategy
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Improved User Experience = More Engagement
Visually appealing design keeps visitors on the site longer
Simplified navigation reduces frustration and boosts exploration
Easier for users to find events, donate, or get involved
Stronger Visual Identity = Brand Recognition
Strategic colors + high-quality photography build emotional connection
Consistent branding builds trust and increases memorability
Interactive Features = Higher Conversions
Embedded countdowns, donation buttons, and announcements prompt action
Modern design increases credibility and encourages attendance, donations, and shares