Wins

In the first phase of GreenCraft Media’s partnership with ArtsConnect, we implemented content strategies that directly addressed long-standing pain points—most notably, class cancellations due to low awareness and engagement. Here's how we helped turn that around:

Social Content Strategy

Consistent Daily Posting + Custom Graphics

• Designed and published daily posts tailored to promote art classes and events

• Tackled class cancellation issues by increasing visibility and registrations

• Developed a consistent visual identity across platforms to boost brand recognition

• Created a full content calendar to streamline planning, improve team alignment, and maintain momentum

Event Campaigns & Promotional Video

Campaign Planning for Signature Events

• Produced campaign-specific content for major events, helping increase attendance and engagement

• Captured high-quality photo assets of classes to use in ongoing promotions and future marketing

• Currently producing a video campaign for ArtsConnect’s Surge project to build awareness and excitement for a key community initiative

Google Ads Reactivation

Nonprofit Grant Campaign Strategy

• Reactivated ArtsConnect’s Google Ads Grant account

• Developed a campaign structure and long-term optimization plan

• Currently in the process of transitioning account from basic click campaigns to conversion-focused advertising

• Plans to connect Google Analytics and began tracking meaningful actions to support data-driven decisions

Impact Highlights

• Increased awareness of class offerings, helping reduce class cancellations

• Reached new audiences through targeted posts and paid ads

• Delivered creative that’s reusable, on-brand, and future-focused