Hi!

Before founding GreenCraft Media in 2020, I gained 15 years of experience telling visual stories through digital media; beautiful photography; and by creating engaging video content for some of the world’s biggest media and social platforms. I'm an award-winning multimedia and video journalist – with a Society for Features Journalism award and an Emmy win during my time as Supervising Multimedia Producer for NBC's TODAY show in New York, NY. I was also an NBC News Multimedia Journalist for 6 years prior to my role at TODAY, and a member of their awesome Digital Production team who earned a number of national and international awards.

My background is built solidly in communications and creating visual, digital content (via the experience above + a degree in Photojournalism and Digital Media from the #1 undergrad program in the U.S. - GO HILLTOPPERS!).
But I also gained a WORLD of experience when I took a hard left out of journalism to spend three years leading Media and Operations for online retailer Everything But The House, the Cincinnati-based company that was named Ohio's most-valuable startup in 2017.

GreenCraft Media is a collaboration of content creators across marketing, media production, graphic design, copywriting, and visual storytelling.
We understand media and we understand small business. We're excited to roll up our sleeves and make a difference for you.

I'm Carissa Ray, an award-winning national media producer who – together with a team of driven marketing professionals, media producers, graphic designers, and copywriters – will help you build a brand that inspires your audience and attracts the clients that your business has been waiting for. The GreenCraft Media team's combined experience, with decades spent in media, brand content creation, & growing startups, means that we've helped brands both small and large create award-winning digital media content.