Our Team
Carissa Ray
Founder & Creative Director of GreenCraft Media
GreenCraft Media's founder, Carissa Ray, has more than 19 years of experience telling visual stories through digital media; marketing; beautiful photography; and by creating engaging video content for some of the world’s biggest media and social platforms.
Carissa is a national and international award-winning multimedia and video journalist - from her dozen-years with NBC News Digital – and she was an Emmy and Society for Features Journalism award-winner during her time as Supervising Multimedia Producer for NBC's TODAY show in New York, NY.
While Ms. Ray's background is built solidly in communications and through producing visual, digital content - she also spent three years leading Media and Operations for online retailer Everything But The House, named Ohio's most-valuable startup when she relocated to Cincinnati and joined their team in 2017.
Through GreenCraft Media, Ms. Ray now helps non-profit and private-sector businesses shine digitally, while also winning regional Emmy awards for her production work nearly every year since GreenCraft was founded.
The GreenCraft Media roster is filled by experienced independent producers from non-profit, documentary, and film backgrounds across advertising, marketing, graphic design, copywriting, and film and media production. They understand media *and* they understand business, and the GreenCraft team is excited to rollup their sleeves and make a difference for your Brand with in-depth consulting, and by crafting creative marketing solutions and custom content to authentically reflect your vision.
Pryce Hesler
GreenCraft Media - Apprentice Producer
GreenCraft Media’s latest hire comes to us via Western Kentucky University, where Pryce Hesler earned his Master of Business Administration and his Bachelor of Arts in Advertising. While minoring in Graphic Design and learning the depth of his love for beautiful design work like that of Liquid Death and Lego.
While working for the Markie Award winning advertising agency Imagewest, Pryce helped local businesses in the Bowling Green area. He also competed in the National Student Advertising Competition and earned second place among district five. Pryce was not only able to further his understanding of design at Imagewest, but his understanding of finance and marketing strategy. His work selected by Jonesville Academy showcased the skills he had been learning along the way.
Pryce, a native of Maysville, Kentucky, also worked for Western Kentucky Universities’ esports program during his time there. While doing do, he helped grow a program from just twelve athletes with scholarships to well over fifty.
Drew Thomas
GreenCraft Media - Production Advisor
In Drew’s twenty-five years as an entertainment professional, he has directed three award-winning feature films, dozens of episodes of TV and screening content, music videos, documentaries, branded content, etc.
As a cinematographer, he has tallied dozens of credits as diverse as Sesame Street, Coachella, Street Outlaws and Netflix’s Rhythm & Flow.
As a camera operator, he has worked on smash hits like The Office, The Masked Singer, The Muppets, Renaissance: A film by Beyonce and most recently, Abbott Elementary. For Drew’s continuing work on Abbott, he has twice been awarded special recognition from the American Film Institute.
During the 2023 entertainment industry labor strikes, Drew relocated with his family to Wyoming, OH – where Los Angeles’ loss became Cincinnati’s gain and GreenCraft Media’s great fortune led to an introduction. It was that winter that our collaboration with Drew on scripting, media planning, pre-production, and story-planning began.
Then, in May, 2024, Drew also accepted a tenure-track professorship in Film and Media with the College Conservatory of Music at the University of Cincinnati, where he has been able to connect GreenCraft Media and our clients with engaged, talented, students who are also excited to create media and join in our projects – as appropriate.
Now, as – in his own words – “a father well into middle age,” Drew shares that he is “honored to continue work as a professional storyteller, especially in service to organizations that benefit our community.”
Bailey Roy
GreenCraft Media – Associate Content Producer
Bailey Roy is a designer, illustrator, and storyteller with a deep love for crafting visuals that connect. At GreenCraft Media, she works as an Associate Content Producer, contributing to a wide range of creative projects—from educational campaigns to community storytelling—through thoughtful design, engaging visuals, and a strong narrative voice.
Bailey began her studies at the Savannah College of Art and Design before returning to Cincinnati to complete her BFA in Illustration and Design at the University of Cincinnati’s College of DAAP. She also earned a certificate in Art Therapy, a reflection of her belief in creativity as a tool for empathy and connection.
Her background includes work in publishing, bookstores and branding. At Blue Manatee Press, a children’s publishing house based in Cincinnati, she designed promotional and supplemental materials inspired by their catalog—strengthening her skills in layout design and kid-focused visual storytelling. She went on to help launch and define the brand identity of The Bookmatters, where she served as a bookseller, designer, and store manager. From day one, Bailey led the development of the store’s visual presence, social media, and merchandise—shaping not just how it looked, but how it was known and loved in the community.
Alongside her work at GreenCraft, Bailey runs an independent illustration studio where she creates custom artwork, paper goods, and story-based commissions that often lean into the whimsical, curious, and quietly magical. She lives in Covington, Kentucky with her husband and their two elderly cats.
Kylee Fait
GreenCraft Media – Apprentice Marketing Producer
GreenCraft Media’s team member, Kylee Fait, is a senior at Miami University in Oxford, Ohio, where she is pursuing a degree in Arts Management and Arts Entrepreneurship with a minor in Marketing. With graduation planned for December 2025, she brings a strong foundation in arts-focused marketing and community engagement.
Kylee previously interned at the Richard and Carole Cocks Art Museum as a marketing communications intern, contributing to event planning, social media strategy, and student outreach. Her work helped increase the museum’s visibility within the campus community.
Currently serving on the board of the Art Museum Student Organization (AMSO), Kylee leads monthly event planning and manages content creation efforts that strengthen the museum’s student presence. Her interests lie in connecting audiences to organizations through thoughtful design, content development, and a strong understanding of both brand and audience.
Juanmi azpiroz
GreenCraft Media - Director of Photography
GreenCraft Media collaborator Juanmi Azpiroz has worked with Sean Penn, Kerry Washington, Idris Elba, Javier Bardem, and a host of other actor and directors in his decades-long career.
It was during the filming of the 2018 film The Public, directed by Emilio Estevez – who is a longtime collaborator of Juanmi – that Juanmi first experienced the film and arts scene of downtown Cincinnati. He and his family relocated from Brooklyn, New York even before the film premiered, and he shared openly at the Taft Theatre premiere event about how life-changing the experience was to have “found their home” in the arts-rich Queen City.
Between traveling across the globe to film CEC-nominated films and Film Festival premiering works, you will find Juanmi at the GreenCraft Media studio, a CPS school events, or with his family in the Silverton neighborhood.
GreenCraft feels incredibly lucky to call Juanmi not only a collaborator, but a friend - and we (and our clients!) are very fortunate that when in Cincinnati, Juanmi loves to create beautiful video – especially for our local arts organizations – and he is willing to meet their budgets in order to get to come out and “play” with the GreenCraft Media team of creators.
Juanmi was DP and camera operator on multiple Books Alive! For Kids® OV Emmy-winning productions, as well as on much, much simpler shoots for social content, and for Kathy Wade’s Mosaic Edutainment recorded educational concerts.
Nick Reece
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Nick Reece is a photographer, filmmaker, graphic designer, and movie locations scout - and another Maysville, Kentucky native on GreenCraft’s team.
At DePaul University in Chicago, Nick studied Film & Television Production with a concentration in Cinematography, and received a Bachelor of Fine Arts in 2019.
Nick has been shooting video and photography professionally since the age of 14, promoting businesses and tourism in his hometown of Maysville. His photography earned him a Scholastic National Gold Medal, a top recognition of artistic achievement for high school students.
While exploring the many culturally rich pockets of Chicago, Nick developed his skills as a street photographer, sharpening his ability to capture beautiful images with challenging variables.
Since moving to the Cincinnati-area, Nick has regularly worked on studio films shot in the area. As a Location Scout and Assistant Location Manager, he is managing the logistics of a film set from beginning to end; first, finding potential filming locations with a given set of criteria for a scene, then facilitating the production from prep work, shooting, and wrapping out. His credits include Superman, Bones & All, The Bikeriders, and Turtles All the Way Down.
Nick is excited to take his production know-how and visual talents to GreenCraft Media, serving non-profits in a city he loves to promote.